Have you ever looked at someone’s life and thought, “Wow… how did they even get here?” Because honestly, that’s the first reaction many people have when they hear the name Jeffree Star. Love him or hate him, you have to admit one thing: he’s impossible to ignore.
And what’s interesting — and I mean really interesting — is that Jeffree Star didn’t just build a career. He built a brand, a movement, and a massive multimillion-dollar empire that still turns heads today.
So naturally, the big question people ask is:
What is Jeffree Star net worth, and how did he build it?
Well… grab your coffee, because we’re diving into the bold, dramatic, unapologetic world of Jeffree Star — and the financial success he crafted through grit, creativity, and a whole lot of controversy.
Jeffree Star Net Worth in 2025
As of 2025, Jeffree Star’s net worth is estimated to be around $220 million.
Yep. Let that sink in. Two hundred and twenty. Million. Dollars.
And before you ask — no, that number didn’t come from YouTube alone. Actually, YouTube is just one slice of a very, very big pie.
Jeffree’s wealth comes from:
- a hugely successful cosmetics brand
- real estate
- social media
- merchandising
- entrepreneurship
- investments
- Wyoming ranch and yak farming business
- past music career
- brand deals
- massive product launches
This guy is basically the definition of “multiple streams of income.”
But to understand it all, we need to rewind a bit.
Who Is Jeffree Star? A Quick Trip Down Memory Lane
For anyone who’s new to the Jeffree Star universe, here’s the short version — and trust me, even the “short version” feels like a movie.
Jeffree Star, born Jeffrey Lynn Steininger Jr., first became famous on MySpace in the mid-2000s. Back then, he was known for his neon hair, bold makeup, and brutally honest personality. He was like nothing the internet had ever seen before.
Then came his music career. Then YouTube. Then scandals. Then redemption arcs. And somewhere along the way, he created a beauty brand that basically exploded into a global phenomenon.
If there’s one thing to know about Jeffree, it’s this:
He reinvents himself every time you think he’s done.
How Jeffree Star Built His Net Worth
Now let’s explore the juicy stuff — the real financial engines behind Jeffree’s multimillion-dollar fortune.
1. Jeffree Star Cosmetics (His Biggest Money Maker)
There’s absolutely no denying it — the single biggest contributor to Jeffree Star’s net worth is his company, Jeffree Star Cosmetics.
When he launched the brand in 2014, he wasn’t just dipping his toes into the beauty world. He cannonballed into it. His first product? Velour liquid lipsticks that sold out instantly.
And from there, the brand just kept growing:
- palettes
- highlighters
- lipsticks
- mirrors
- merch
- accessories
- limited editions
Every product drop created massive buzz, long lines, and sold-out chaos.
At the height of Jeffree Star Cosmetics’ success, the brand reportedly earned tens of millions of dollars annually. And here’s the secret sauce:
Jeffree owns the company outright.
No investors. No partners stealing profits. No parent corporation controlling him.
That means he keeps the majority of the earnings — and that’s where the serious money comes from.
2. YouTube Earnings
Even though Jeffree’s cosmetics brand brought in the big bucks, YouTube is what kept him on everyone’s radar. His channel has racked up billions of views, and each video — especially the ones involving drama, reviews, or million-dollar hauls — earns massive ad revenue.
Some of his most popular content includes:
- makeup reviews
- luxury shopping trips
- lifestyle vlogs
- drama responses
- collaborations
- “I bought a Lamborghini”-type videos
- beauty guru world exposés
At his peak, he easily made hundreds of thousands per month from YouTube alone.
And even when the beauty community got messy (we all remember…), his channel never stopped being a money-making machine.
3. Real Estate Investments
Jeffree Star has always had expensive taste — and surprisingly brilliant real estate instincts.
Over the years, he has owned:
- A massive mansion in Calabasas
- A jaw-dropping pink house in Hidden Hills
- Multiple properties in California
- A huge luxury ranch estate in Wyoming
- Several commercial buildings for his businesses
He has bought, renovated, rented, and sold homes in ways that significantly increased his net worth.
Real estate is one of those quiet wealth builders that people often forget, but Jeffree didn’t.
4. Merchandising and Fashion
From hoodies and backpacks to accessories and custom merchandise lines, Jeffree has built a huge fan-driven fashion business.
What makes it successful?
He understands aesthetic psychology.
His branding — pink, bold, luxurious-but-edgy — sells emotionally, not just visually.
And because his fans are extremely loyal, nearly every merch drop sells out.
5. The Yak Ranch & Meat Business in Wyoming
Now here’s a plot twist: Jeffree Star… is a ranch owner.
Yep. Mr. Pink-and-Diamonds himself moved to Wyoming and started a yak ranch called Star Yak Ranch. Over time, he began selling yak meat, products, and ranch merchandise.
To be honest, when the news first hit, the internet was confused — but surprisingly, the business has grown a lot. And it’s added another revenue stream to his empire.
6. Early Music Career and Live Tours
Before he became the makeup mogul we know today, Jeffree was actually involved heavily in music.
He performed, toured, released albums, and built a fan base long before beauty became his main focus.
While music didn’t make him a millionaire, it did:
- build his audience
- give him live performance revenue
- help him understand branding
- give him experience in entertainment
His early career laid the foundation for everything that came later.
7. Social Media & Brand Influence
Jeffree isn’t just active on YouTube — he’s everywhere:
- TikTok
- Snapchat
And his influence earns him money through:
- sponsored posts
- product collaborations
- brand deals
- promotional packages
- affiliate launches
Even when he’s posting selfies with yaks in Wyoming, those posts are monetizable.
How Jeffree Star Spends His Money
You know what’s interesting? Jeffree’s spending habits are just as colorful as he is.
Here’s a small taste of what he splurges on:
1. Luxury Cars
Jeffree is obsessed with cars. And not just any cars — we’re talking:
- Lamborghinis
- Rolls-Royces
- McLarens
- Ferraris
Often custom-wrapped in pink.
2. Designer Fashion
From Gucci to Chanel to Balmain to Louis Vuitton — his closet could honestly be a museum.
3. Real Estate
He buys homes like some people buy skincare.
4. Pets & Ranch Life
Yak care isn’t cheap — trust me.
5. Giving Back
Jeffree has donated to:
- animal shelters
- local charities
- fans in need
- social causes
- business communities
Say what you want, but he’s generous.
Why Jeffree Star Is Financially Successful (Beyond the Drama)
Even if you’re not a fan of his personality, it’s impossible to deny the strategy behind his success.
Here are the real qualities that built his empire:
1. Reinvention
Jeffree didn’t stick to one lane.
He evolved constantly:
- MySpace icon
- musician
- YouTuber
- beauty mogul
- ranch owner
- influencer
He adapts faster than trends themselves.
2. Fearless Marketing
He knows how to make people pay attention.
Sometimes in bold, controversial ways, but still — attention is currency.
3. Business Ownership
Unlike many creators, Jeffree owns his brands completely.
He doesn’t rely on corporate bosses or investors.
That means:
- full creative control
- full profit
- full brand equity
This is where the real money lies.
4. Loyal Fanbase
No matter the drama, he has millions who stick with him.
Why?
Because he’s:
- charismatic
- entertaining
- brutally honest
- consistent
- authentic (even when messy)
People trust him in a way that can’t be faked.
5. Smart Investments
Jeffree always had a business mindset.
He invested early, diversified his income, and stayed ahead of the curve.
Jeffree Star Net Worth Growth Timeline
Let’s break it down year by year so you can see jeffree star net worth how fast his empire expanded.
2005–2010: Early Social Media Fame
Net Worth: Under $1 million
Built cult following on MySpace.
2010–2014: Music + Transition Period
Net Worth: Around $1–2 million
Searching for direction.
2014–2018: Cosmetics Boom Begins
Net Worth: $20–50 million
Massive palette launches.
2019–2020: Peak Popularity
Net Worth: $75–150 million
YouTube collabs explode.
2021–2025: Wyoming Era + Business Expansion
Net Worth: Around $220 million
New businesses, new lifestyle, steady growth.
Lessons From Jeffree Star’s Wealth Journey
Believe it or not, his story has real takeaways for the rest of us.
1. Reinvent yourself when needed.
Don’t be afraid to pivot.
2. Own your work.
Equity is wealth.
3. Stay unique.
Authenticity attracts the right opportunities.
4. Build multiple income streams.
Never rely on just one.
5. Turn setbacks into strategies.
Drama doesn’t define you — unless you let it.
Conclusion
Jeffree Star’s net worth — roughly $220 million in 2025 — isn’t just about money. It’s a reflection of reinvention, resilience, and willingness to take risks most people avoid.
Whether he’s launching beauty products, filming videos, or raising yaks in Wyoming, Jeffree always finds a way to stay relevant, profitable, and unapologetically himself.
His journey is messy, loud, controversial, inspiring, chaotic, and brilliant — all at the same time.
And honestly? That’s the Jeffree Star brand in a nutshell.
FAQs About Jeffree Star Net Worth
1. What is Jeffree Star’s net worth in 2025?
His estimated net worth is around $220 million.
2. What is Jeffree Star’s biggest source of income?
Jeffree Star Cosmetics is by far his largest income source, generating tens of millions annually.
3. Does Jeffree Star still make money from YouTube?
Yes, he continues earning from ads, sponsorships, and brand promotions.
4. How did Jeffree Star get so rich?
Through his cosmetics company, YouTube success, real estate investments, merchandising, and diverse business ventures.